5 marketing skills to use as a side business

As businesses grow and develop, they will need to find their customer base and gain exposure. If you’re looking to land a freelance job or create a side hustle, there may be plenty of opportunities to help you out. The field of marketing in particular offers “an easy way to get started,” says Margaret Lilani, vice president of talent management solutions at Upwork.

“You don’t have to be a marketing expert to pull off a relatively small first marketing project,” she says. Employers aren’t necessarily looking for a degree in marketing, but rather experience in the specific skills they need, like lead generation. Projects can make between $50 and up to $1 million, depending on your experience and scope, she says.

rounded upwork the most in-demand marketing skills on its site from January 2021 to October 2021. Here are five and how much they pay.

Social Media Marketing

Social media marketing refers to a company’s use of apps and sites like Instagram, Facebook, LinkedIn, YouTube, and TikTok to build its brand and find a wider audience.

“Social media marketing is an area that not all businesses are comfortable with. More than likely, you won’t have that skill in-house,” says Lilani, adding that “we’ve seen massive growth in [demand for] social media marketing only out of need. The term has seen a 25% year-over-year growth in demand on Upwork between 2020 and 2021.

And it’s not the only platform that has seen demand for the skill skyrocket. “Nearly half of the 50 companies on LinkedIn’s Top Startups list ranked social media marketing among the top skills” they were looking for, says Andrew McCaskilla LinkedIn career expert.

Social Media Marketers on Upwork pay between $13 and $125 per hour.

Lead generation

Lead generation refers to the process of finding and attracting potential users and buyers using tools like email marketing and social media ads. It is a multi-faceted skill set that covers a variety of marketing techniques. Experts may need expertise in a given area to understand where their employers’ potential clients are spending their time.

“Every business wants to grow, every business needs to grow,” says Lilani. “And it’s really hard to grow if you don’t know where your prospects are.”

Lead generation experts on Upwork pay between $10 and $100 per hour.

Search Engine Optimization

Search engine optimization refers to the process of using the best words and phrases in your website’s copy, from the URL to its various pages, to ensure that when people search for a product you are selling , a search engine will bring up your site. .

“When someone comes in and searches online, if they’re in an area where your business or business is relevant, you want them to be able to find you,” says Lilani.

SEO experts on Upwork pay between $15 and $150 per hour.

B2B marketing

Sometimes businesses serve other businesses, rather than the general public. It might be a production company that does commercials for local restaurants, for example, or that makes packaging material for other companies to ship products to.

Business-to-business work can be “very lucrative,” said Angelique Rewers, CEO of BoldHausa consulting firm that helps small businesses attract corporate clients.

B2B marketing experts on Upwork pay between $15 and $180 per hour.

Marketing Research

Part of a marketer’s job is to understand the business landscape of the company they work for. Specifically, their job is to understand the company’s customer base by collecting data about them. They can examine what piques customers’ interest, why they might need the company’s product or service, and what they might look for in the future.

Marketing research experts on Upwork pay between $12 and $150 per hour.

“What we find is that a lot of our clients and hiring managers enjoy building what they call a virtual talent pool,” Lilani says. “And so, even if a project only lasts a few days or a few weeks, there are always follow-on projects that follow it. So once you establish a relationship with that freelancer, they can become part of your bench. of virtual talent on an ongoing basis.”

William L. Hart