7 Ways to Improve Your Black Friday Marketing Strategy
Whether you like it or not, Black Friday is one of the most important retail events of the year. Take this statistic: The National Retail Federation’s report says holiday 2021 sales hit a record $886 billion. This is a 14% increase over the previous year.
So why not take advantage of this seasonal event and give your potential customers an offer they can’t resist?
Ready to blast your sales this year with an outstanding Black Friday marketing strategy? We’ll show you seven Black Friday marketing strategy ideas for successful sales this year.
7 Marketing Strategies for Black Friday
Looking for the best Black Friday marketing ideas? You have come to the right place. Take your Black Friday marketing campaigns to the next level with these must-have tips.
1. Create a sense of urgency
To get customers interested in your sale, create a sense of urgency in your marketing copy. Offering a limited leave or flash sale is key because it helps grab attention and encourages customers to act immediately.
Customers will feel compelled to take advantage of your Black Friday discounts if you offer a limited-time discount or exclusive access to sale products.
Our advice? Host a Black Friday flash sale that compels your audience to take action this shopping season.
2. Sell directly on social networks
Undoubtedly, social media plays an important role in Black Friday marketing campaigns. Social media marketing can drive traffic to your online storefront, generate leads, and increase brand awareness.
Remember that customers spend a lot of their free time browsing news feeds on social media platforms like Instagram, TikTok, and Facebook.
So don’t miss the opportunity to leverage the power of product tagging on Instagram and Facebook. Write some ideas for the Black Friday promotion and schedule your posts using Plann.
One of the best ways to increase your social media sales is to offer a reward that your target audience desires and encourage them to enter the contest and share it with their friends and followers.
When a friend recommends a brand, you are more likely to trust that brand. So encourage your fans to tag their friends or repost your content on their stories to be eligible for entries.
3. Free gifts with purchases
Everyone loves freebies, and Black Friday shoppers are no exception. Offer a gift with every transaction or offer a free gift when customers spend a certain amount.
People like to feel like they’ve been rewarded. Either way, giving your consumers an incentive to buy inspires them to take action. They also create a sense of goodwill that could keep customers coming back.
Of course, you want to make sure you’re giving your consumers something they’ll appreciate. It’s essential to consider your customer base when deciding what to provide to them.
Make your gifts visible on your site, and as usual, share the news on social networks! Giveaways are a great approach to entice potential consumers to make purchases they otherwise wouldn’t have made.
4. Intrigue people with insight
People are super curious, so you can build hype with pre-Black Friday previews. You can discover discounts on your feed by previewing your special Black Friday discounts.
Use the countdown timer on Instagram Stories to let people see how much time is left until that special day. This way, you can generate excitement and make your sale something your customers should look forward to.
Social media is a great platform to connect with customers and answer any questions they have about your Black Friday promotion. So use your social media to build anticipation for your next Black Friday campaign.
5. Launch a new product
Releasing a new product just before Black Friday is a great way to generate interest in your brand.
Rather than jumping straight to coupon codes and deals, it’s important to come up with creative Black Friday content ideas that will help you increase sales (without reducing your chances of making a profit).
Here are other ways to make your new product even more appealing to Black Friday shoppers:
• Offer early access to your product so they can get it before anyone else
• Offer a free gift with the purchase of a new product
• Offer 50% off other products you sell when they buy a new product
• Offer “Buy 1, Get 1 Free” offers
• Host a contest and get people to tag their friends to earn entries
6. Offer a discount for early bookings
Allow your regular customers to sign up for early access to your sales to be the first to experience the products. This achieves several things:
• It creates a sense of urgency among customers to acquire the “best selling” items before they become available to the general public and stocks run out.
• It makes the shopping experience exclusive and unique.
7. Offer a one-time sale
Who doesn’t love getting the products they want without paying a hefty price? “Buy 2, get 1 free” or “Refer your friend and get 50% off your next purchase” offers are great ways to delight your customers and make your sales simultaneously.
You can even send personalized email marketing campaigns to your potential consumers regarding offers and discounts. Be sure to write a catchy subject line to directly touch their emotions and build a strong connection with them.
All you have to do is design an attractive incentive system with an expiration date to create a sense of urgency in your customers, encouraging them to make a purchase.
Ready to nail your sales this Black Friday?
The Black Friday sales season is an annual opportunity to increase your annual return on investment. You might even accumulate loyal customers that will contribute to your return on investment throughout the year.
Now that you know the seven strategies that can boost your sales on Black Friday or Cyber Monday, it’s time to start implementing them. Adopt as many Black Friday marketing ideas from the list relevant to your business to ensure the best earnings this Black Friday season.
Need a hand sorting through the contents of your Black Friday deals? Sign up for a 7-day free trial of Plann Pro and get your marketing campaign planned and scheduled in advance.