8 Strategies to Monitor and Fix Your Ecommerce Online Marketing Strategy
More traffic guarantees more sales. Here are some proven tips from one of the best digital marketing agencies in the UAE to show off your e-commerce platform’s performance.
Assess the quality of your e-commerce performance:
Analyze your current business needs. Do you want to know where your customers left your webpage so you can remarket them? Do you want to increase the number of leads to convert or check if your high-value products are sold? First, you need to analyze the data from your e-commerce site. Depending on your goals as mentioned above, make sure the right KPI such as conversion rate, average order value, net profit and cart abandonment rate are set, otherwise c is a clear sign of marketing campaign failure.
Understand your target group:
Many e-commerce businesses fail because the right products are offered to the wrong audience. You need to communicate with the right target group that matches the demographic segmentation of the product. A strategy is needed before you start spending time on your event marketing budget to plan your e-commerce platform flow.
Win and don’t lose leads:
If you are losing leads, it means that the marketing methods you have in place need to be changed. Every promotional effort should delight and inform potential customers, encouraging them to complete the buying process, in doing so we would be able to convert them from prospect to a successful conversion into a business.
Eight initiatives you can start to increase sales in your e-commerce store through which you can improve your e-commerce marketing.
1. Friends of friends strategy: use referral codes
Existing customers are the biggest opportunity generators for your business. Referral marketing is where existing consumers would recommend your services or products to their family, friends, and network.
Benefits of referral marketing in your e-commerce business
Lookalike Audience Gain:
When people refer, they refer to their friends, most likely who share the same kind of interests; this is called a lookalike audience. It is a way for your marketing campaigns to reach new people who would be interested in your business because they share similar characteristics.
Make the most of your customer network because people often look to acquaintances and friends for service and product recommendations. This way, you will quickly reach your target audience.
The trust factor increases four times when a product or service is referred by a friend. This is directly correlated to the quality of products and services provided by your company.
Instagram is the newest and ideal platform to showcase products and services, share customer reviews, and reach new buyers.
Use relevant hashtags to engage with your target audience who have similar shopping preferences. Run contests and later try to collect user-generated material.
Analytics: Be active when your followers are active, it will increase your engagement score, and the Instagram algorithm will boost your posts.
3. Use meta ads
Facebook ads are run from Facebook campaign manager accounts, all of which have moved under the Meta umbrella brand. Do you want highly relevant traffic and increased conversions in your business, then having ads in Meta can help you achieve your goals and can increase repeat sales.
4. Use memes to spice up your social media marketing.
An inexpensive technique for business owners, marketers, and storytellers is meme marketing. It’s about creating exciting material that grabs the attention of the desired target audience. Memes are created on well-known topics; these would be either static images or animated GIFs; memes are easy to make.
5. Subscription model:
It is difficult to get a buyer to subscribe on his first sale because he may be a one-time buyer. Use upselling as part of your eCommerce marketing strategy to provide your customers with additional offers or subscriber-only bundles. You can, for example, provide a member price on product sites and demonstrate that shoppers will save money if they choose. Subscription models will give you a high return on investment and added value for your customers.
6. Seasonal offers and sales
Remind your customers of items from their wishlists that they may have forgotten or not moved to the shopping cart, as an e-commerce company takes the opportunity to remind the consumer to move items. wishlist items to a paid order. Have a call to action as a goal and send reminder emails. Celebrate occasions and offer sales on certain categories of your products or services. this will attract consumers to your website, and they will spend more than usual due to the sale and offers offered. They earn more and your goals will also be achieved; it’s a win-win scenario.
7. Use the testimonial
Testimonials are a great way to gain the trust of new buyers, it’s the most effective e-commerce method. Many companies use testimonials on landing pages and emails. Testimonials are typically used as a carousel on the main website, including pricing information, and provide links to buy your products for immediate conversions.
8. Free Shipping
This is also another way to increase the value of your cart. You can offer free shipping on orders over a certain amount. This will encourage the consumer to add at least one lower value product to the cart. Use the communication in a pop-up format to mention how many dirhams they are away from free shipping.