Avocados From Mexico, partner of Takis in a football marketing campaign
DALLAS – To celebrate the kick off of the World Soccer season in November, Avocados From Mexico (AFM) and Takis are launching a “Guackeepers Keep it Good” marketing campaign targeting consumers who buy snacks for their watch parties. soccer.
According to the Global Broadcast & Audience Summary of the 2018 FIFA World Cup Russia, 3.5 billion people, almost half of the world’s population, watched the matches in 2018.
World-famous soccer players Landon Donovan and Rafael Márquez have been recruited to be the campaign’s official ‘Guackeepers’, showing consumers how pairing Takis and AFM-based guacamole is a great snack to watch matches.
A study of the numerator from May 2021 to May 2022 found that shoppers increase their shopping carts by 1.8 times when buying avocados with Takis.
To help retailers promote the campaign, AFM and Takis are offering in-store displays with spots to pair the two products with photos of Donovan and Márquez.
“What better way to celebrate football’s biggest event than with the great flavors of AFM and Takis snacks?” said Stephanie Bazan, Vice President of Customer and Commercial Marketing for AFM. “Our Guackeepers Keep it Good in-store merchandising strategy is designed to excite football obsessives and spark good times, driving sales during this priority time for our brand.”
The campaign will also include coupons, recipe ideas and social media engagement for consumers, as well as a “Guackeepers” raffle. Buyers will have the opportunity to enter to win a trip to see any professional football game in the United States.
“Watching the most intense soccer event in the world wouldn’t be complete without the right snacks, which made our decision to partner with Avocados From Mexico the perfect match,” said Sandra Peregrina, Marketing Director of Salty Snacks. for Barcelona USA. “As our favorite teams prepare for the intensity of the games, we are delighted to invite fans to participate in the ultimate ‘Guackeepers’ draw and try their luck in a once-in-a-lifetime experience. .”