CMC Markets Launches New Find Your Flow Marketing Campaign

– New marketing initiative features windsurfing world champion Thomas Traverse

– Evocative campaign video promotes CMC Markets’ Alpha Merchant Membership Program

Financial service provider CMC Markets has launched a new marketing campaign that engages the windsurfing world champion Thomas Traverse to highlight the similarities between the mindset of a windsurfer and that of a trader.

The campaign was launched to promote CMC’s Alpha membership program, which offers immediate spread discounts with the platform’s tiered volume discount program, CMC Price+.

The new initiative is built around an atmospheric video called “The Storm Chaser”, narrated by Traversa, who is a Red Bull Storm Chase Champion and PWA Wave World Champion. It sees him planning his next outing in stormy conditions, combining his finely honed instincts from years as an elite windsurfer with advanced weather tracking technology.

The video offers insight into his individual approach to finding the best surfing conditions. The viewer sees him combine analog calculations in a notebook with satellite imagery to plot when and where a major storm will occur, before driving his van to shore and setting up camp, awaiting weather conditions to arrive. optimal for his unique sport.

Windsurfing is dependent on conditions more than any other sport and requires participants to embrace unpredictability and find their rhythm within it. Traversa has honed its craft by combining planning and logic with a healthy respect for the storm – trading CFDs requires similar discipline, patience and understanding, which is at the heart of the campaign.

Lightning cracks across the sky as Traversa prepares to embrace history and hit the waves, the video showing off her remarkable skill and resilience in scorching conditions.

The Find Your Flow campaign page highlights four key points in the video that capture the parallels between Traversa’s method of catching epic waves and how traders should approach financial markets. The quotes from Traversa’s monologue are distilled into four essentials that should guide traders:

– PREPARATION “I always start from where I want to go”, highlighting how traders should prepare for their journey through the markets.

– EMOTIONAL INTELLIGENCE “Somehow all the wind noise goes away. When you feel like it’s the right time, go”, indicating the importance of seeing the signal in the noise, of embracing logic, then proceed.

– THE MARKET “Today we all want to pretend that we control everything. We can never control the storm”, which shows how essential it is to learn from the market, because it is the best teacher and forces the respect.

– FIND YOUR FLOW “It’s not about going against the tide. It’s about finding a way to play with it”, driving home that rather than trying to control the chaos, traders should embrace the storm so they can find their flow.

The campaign slogan encourages viewers to “Master your craft. Find your stream. Become Alpha.” Alpha Membership offers users a range of benefits as well as a free premium subscription to the FinancialTimesplus priority customer service and additional benefits.

Spread bets and CFDs are complex instruments and come with a high risk of losing money quickly due to leverage. The vast majority of retail client accounts lose money when betting on spreads and/or trading CFDs. You need to ask yourself if you understand how spread betting and CFDs work and if you can afford to take the high risk of losing your money.

The marketing of CFDs and spread betting is not intended for US citizens, as prohibited by US regulations.


About CMC Markets:

CMC Markets was established in 1989 and is now one of the world’s leading online financial trading companies. The firm serves retail and institutional clients through regulated offices and branches in 12 countries, with a significant presence in the UK, Australia, Germany and Singapore. The Group offers an award-winning online and mobile trading platform, allowing clients to trade more than 10,000 financial instruments in equities, indices, foreign currencies, commodities and treasury bills through Contracts for Difference (“CFDs”) and betting on financial spreads (in the UK and Ireland only). Customers can also place financial binary bets via countdowns and, in Australiaaccess brokerage services.

Contact details:

If you need further information, please contact Luca Hogan: or Jennifer Newmann to


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William L. Hart