CMC Markets Launches New Find Your Flow Marketing Campaign
– New marketing initiative features windsurfing world champion
– Evocative campaign video promotes
Financial service provider
The campaign was launched to promote CMC’s Alpha membership program, which offers immediate spread discounts with the platform’s tiered volume discount program, CMC Price+.
The new initiative is built around an atmospheric video called “The Storm Chaser”, narrated by Traversa, who is a Red
The video offers insight into his individual approach to finding the best surfing conditions. The viewer sees him combine analog calculations in a notebook with satellite imagery to plot when and where a major storm will occur, before driving his van to shore and setting up camp, awaiting weather conditions to arrive. optimal for his unique sport.
Windsurfing is dependent on conditions more than any other sport and requires participants to embrace unpredictability and find their rhythm within it. Traversa has honed its craft by combining planning and logic with a healthy respect for the storm – trading CFDs requires similar discipline, patience and understanding, which is at the heart of the campaign.
Lightning cracks across the sky as Traversa prepares to embrace history and hit the waves, the video showing off her remarkable skill and resilience in scorching conditions.
The Find Your Flow campaign page highlights four key points in the video that capture the parallels between Traversa’s method of catching epic waves and how traders should approach financial markets. The quotes from Traversa’s monologue are distilled into four essentials that should guide traders:
– PREPARATION “I always start from where I want to go”, highlighting how traders should prepare for their journey through the markets.
– EMOTIONAL INTELLIGENCE “Somehow all the wind noise goes away. When you feel like it’s the right time, go”, indicating the importance of seeing the signal in the noise, of embracing logic, then proceed.
– THE MARKET “Today we all want to pretend that we control everything. We can never control the storm”, which shows how essential it is to learn from the market, because it is the best teacher and forces the respect.
– FIND YOUR FLOW “It’s not about going against the tide. It’s about finding a way to play with it”, driving home that rather than trying to control the chaos, traders should embrace the storm so they can find their flow.
The campaign slogan encourages viewers to “Master your craft. Find your stream. Become Alpha.” Alpha Membership offers users a range of benefits as well as a free premium subscription to the
Spread bets and CFDs are complex instruments and come with a high risk of losing money quickly due to leverage. The vast majority of retail client accounts lose money when betting on spreads and/or trading CFDs. You need to ask yourself if you understand how spread betting and CFDs work and if you can afford to take the high risk of losing your money.
The marketing of CFDs and spread betting is not intended for US citizens, as prohibited by US regulations.
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