In the digital age, businesses are constantly trying to find new ways to increase consumer visibility, and thanks to the impact of social media, influencer marketing has become a powerful tool that can bring a business to dazzling heights. However, if you are implementing an influencer marketing strategy for your business, maximizing your investment is vital. In this guide, we’ll cover one of the best ways to boost the results of your strategy: using promotional products.
What is Influencer Marketing?
Influencers are people who have a large following online, usually on a social media channel such as Instagram, YouTube or TikTok. Because they build their customer base through the development of genuine relationships, they offer businesses the opportunity to market directly to an audience based on trust and authenticity.
Combine promotional merchandise with influencer marketing
Branded promotional products are a fantastic way to draw attention to your business and build brand awareness. Placing them in the hands of influencers is therefore obvious. Some of the biggest benefits of promoting products through influencers include cost savings over traditional marketing methods, as well as increased brand engagement and visibility.
How to send promotional products to influencers
If you are using an influencer marketing strategy, there are key steps you should follow when sending out promotional merchandise.
- Find an influencer
First, you need to find a suitable influencer who can authentically market your products. The best way to do this is to identify your target audience – by understanding who you want to market your products, you can research the type of influencer they follow. From there, you will have a number of individuals with varying numbers of followers that you can contact as part of your overall strategy.
- Decide on a budget
Next, you need to decide what your budget is for the promotional products you will advertise through influencers. Typically, a merchandise offering will involve an influencer creating content with your products, like videos or images, and then promoting that content on their platform with a link to your store.
While you can pay influencers on a commission basis based solely on the number of sales made through that link, top performers may charge advertising fees even if you submit a product for free. Therefore, it is important that you decide on a budget and stick to it.
- Facilitate access to the brand
Once your target audience has seen your promotional products on their favorite influencer’s social feed, it’s absolutely vital that they can quickly and easily access your brand. Make sure your chosen influencer can seamlessly embed product links that their followers can navigate to on their first impression.
- Encourage interactivity
Once a customer has purchased a product through an influencer marketing campaign, they’ll likely go straight online to discuss their purchase or talk with others about their experience. Try to optimize this engagement by creating a dedicated hashtag or social media group where users can share their own images, which will boost brand visibility.
Promotional products are an effective tool for driving business growth, and knowing how to introduce them effectively into your influencer marketing strategy will ensure increased visibility and engagement. By following this guide, you can work with a range of exciting people and present your promotional merchandise in the best way.