How to Build Your Social Media Marketing Strategy

An effective social media marketing strategy can take your business to the next level.

You come across tickling memes, updates, promotions and much more. It also has a handy option to share the things you like with others. The “sharing” aspect brings in the piece of content that goes “viral” and becomes an overnight sensation.

From a business perspective, social media is an integral part of any organization, regardless of size. Everyone from industry leaders to budding startups have active social media accounts. With over 3.5 billion registered users, it offers an audience like no other platform.

If you’re wondering how to do social media marketing, your worries end there. Follow the methods below to launch your social media marketing strategy:

1. Define your goals

Unlike other business goals, keep your social media missions in a tighter logic. People use social media to relax, have a good time, and get back to what they were doing. If your fiery social media goals are making content pale and unlovable, it’s time for a change.

Goals should be specific and focus on things like brand awareness, lead generation, improving social engagement, etc. Incorporate a casual yet interactive tone when connecting with your audience and stay professional when conversing with other businesses.

Be proactive when managing your social media accounts. Check out comments, comments, suggestions, etc. consumers and modify your social media marketing strategy accordingly.

2. Identify your audience and competitors

The identification of the public is not limited only to its demographics. Aspects like search intent and psychographics provide rich insights into your target audience segment. Invest enough time in this step, because you don’t want to overlook any part of the audience that could have benefited your business.

Once you know the personality of the audience, you can list the social media platforms (Facebook, Instagram, Linkedin, etc.) where you will find them. “How” and “when” you talk to them also depends on “who” your customers are.

Also keep an eye on your competitors. What are their shortcomings? How often do they post and what is their overall strategy? This information will help you design a near-perfect strategy and put you alongside your competitors in record time.

3. Establish Key Performance Indicators (KPIs)

Measuring your efforts from time to time is essential in any business, not to mention social media marketing. KPIs are metrics that will help you evaluate your social media marketing strategy on things like:

  • Number of subscribers

  • web traffic

  • Likes, shares and comments

  • Revenue and lead conversion rate, etc.

According to Awario, you can increase your business ROI by 119% by using social media correctly. To know if your strategy is on the right track, you need to establish several relevant KPIs.

Quantifiable, easy-to-understand KPIs ensure you never stray from your goals and fix issues on time.

4. Create a content calendar and stick to it

Social media has various benefits for businesses, but none can be enjoyed without a dynamic social media content calendar. It should have the right mix of brand promotion, informative content, and posts on trending topics.

Use diverse content to address all segments of your audience. Keep the content calendar dynamic to make the most of user-generated content and include polls, quizzes, etc., for better engagement. Consistency remains essential throughout the social media marketing campaign, and nothing can replace it.

Don’t forget to add a human touch to your social media campaign. Your content needs to connect with your audience for them to form an emotional connection.

5. Evaluate, test and modify your strategy

If you repeat the same mistakes in your social media marketing strategy without any improvements, things won’t go as planned. The assessment is necessary because it helps you understand your shortcomings while the modifications allow you to provide the information in the right way.

The performance of any social media marketing asset should be tested from time to time, individually and in combination with other assets. Fix issues on the spot and note the resources you need to get rid of other issues.

Team discussions, brainstorming sessions, etc., are convenient ways to assess content. The goal is to post content your audience likes, remove stuff they don’t like, and create content based on these guidelines in the future.

To conclude

Social media marketing is a living document of where your business is, who your customers are, and what your brand is planning. It should always remain an integral part of your business.

Describe your missions, your target market and define relevant KPIs to monitor the performance of your social media campaign. Stick to your content calendar and make sure content is reviewed periodically.

William L. Hart