Kenya Tourism Board Launches North American Marketing Campaign
WHY IT RATES: To help the recovery of tourism in Kenya, the new large-scale marketing campaign “Real Deal Kenya”, aimed at the North American market, will offer flight booking options and special itineraries with seven partner tour operators, adapted to different many different interests and budgets. —Laurie Baratti
The Kenya Tourism Board (KTB) has launched the first phase of a global marketing campaign in its most important source market, North America.
The campaign – “Real Deal Kenya” – was developed to invigorate Kenya’s tourism industry by highlighting the wildlife, culture and adventure activities available to the global visitor.
According to KTB CEO, Dr Betty Radier, the campaign is part of the council’s strategy to make Kenya one of Africa’s top tourist destinations.
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“This is not only a very timely and relevant initiative, but also an important part of our strategy to attract visitors from abroad, as we regain our stability after the impact of the Covid pandemic. -19.” she says.
The digital campaign in North America – launched by travel marketing expert Dalh-Mac Group media buying agency – in partnership with Sojern, using their rich data partnerships to deliver a variety of video content and display banners to audiences actively seeking travel inspiration.
In partnership with Kenya Airways, the campaign offers flight booking options as well as partner travel itineraries that cater to different interests and budgets from seven operators – Africa Answers, African Travel, Audley Travel, GAdventures, Goway, Intrepid, Kensington Tours . Travelers can explore many travel options allowing them to access different facets of Kenyan culture, gastronomy, eco-tourism and participate in adventure activities, cultural events, wildlife safaris and attractions unique families.
“Kenya Airways is proud to partner with the Kenya Tourism Board,” said Julius Thairu, Chief Commercial and Customer Officer, Kenya Airways. “As part of this campaign, we offered customers discounted fares on the non-stop flight between New York and Nairobi.”
Kenya recorded an upward trajectory of arrivals as travel and other tourism activities resumed. During the reporting period (fiscal year 2021/22 July – June, Kenya welcomed 1,207,691 visitors compared to 483,257 in 2019/20, an increase of 149.9%).
Travelers will be directed to the campaign page on Kenya Airways, RealDealKenya.com, where they can access flight booking options and partner travel itineraries.
The Ministry of Tourism and Wildlife expects international arrivals to recover by up to 75% this year, with marketing initiatives rolled out across various platforms. “Real Deal Kenya” will launch in other international markets the rest of 2022.
For more information, visit realdealkenya.com.
THE SOURCE: Kenya Tourism Board press release.