Study: Australians with digital and marketing skills are in high demand, up 34% in just six months

Latest Fiverr Trade Trends Index shows that people with digital and marketing skills are in high demand, up 34% on average since March 2022, as companies seek to take advantage of the somewhat buoyant economy to expand their reach and growth.

Despite economic uncertainty, Australian businesses continue to invest in growth and customer acquisition, with Instagram social media manager, marketing strategy and Facebook ads manager topping the list of most in-demand skills. Australia in 2022.

Fiverr Business Trends Index Top 10

  • Instagram social media manager, 133% growth; income range between $330 and $1,955

  • Marketing strategy, 50% growth; income range between $1600 and $6900

  • Facebook Ads Manager, 34% growth; income range between $580 and $1,400

  • Video advertiser, 44% growth; income range between $1,170 and $4,600

  • Twitter, 39% growth; income range between $100 and $323

  • Google Adwords, 38% growth; income range between $381 and $1,560

  • Shopify Marketing, 27% growth; income range between $248 and $490

  • YouTube monetization, 22% growth; income range between $132 and $414

  • YouTube Video Editor, 18% growth; income range between $828 and $3,647

  • Podcast publisher, 18% growth; income range between $165 and $414

The 2022 Business Trends Index data reflects the resilience of Australian business owners and their positive outlook for the year ahead, says Hila Klein, COO of Fiverr.

“It’s great to see companies investing in digital and marketing roles that are critical to growth. Australian businesses continue to face unpredictable times both due to labor shortages and economic prospects, and we are extremely proud that Fiverr’s dynamic talent cloud solution has played a part in helping them. helping them access the skills they need to develop.

As more companies look to fill resource gaps quickly, the demand for freelancers has reached an all-time high. Freelance marketing strategists now have the opportunity to earn up to $2,300 per job, with other digital roles following suit and reporting similar income ranges. With these roles in high demand, now is a great time for Australians to leverage their digital skills online and consider going freelance.

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William L. Hart